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Leo Tindemans Chair 2017


KU Leuven, campus Antwerp is happy to announce a symposium on Manufacturer-Retailer Relationships, to be held on February 24, 2017 at KU Leuven, campus Antwerp.

FEB Campus Carolus Antwerp - Korte Nieuwstraat 33

The symposium is supported by Leerstoel Tindemans. The goal of the symposium is to establish contacts and discussions between marketing researchers who are experts in the broad retailing domain. Our research initiative aims at building a strong research network that blends expertise from marketing retailing with adjacent domains to address research topics that tap into the exciting area of manufacturer-retailer relationships.



9.00-9.30 Coffee/tea  
9.30-10.30 Kusum.L.Ailawadi What Does Digital Distribution Mean for Manufacturer-Retailer Interaction: Three Themes for Researchers
10.30-11.30 Els Gijsbrechts On Consumer Choice Patterns and the Net Impact of Feature Promotions for Manufacturers and Retailers
11.30-12.00 Coffee/tea  
12.00-13.00 K. Sudhir A Structural Model of Organizational Buying with Share of Wallet Pricing Contracts
13.00-14.00 Lunch  
14.00-15.00 Murali Mantrala Category Management and Captains: Current State, Research Findings, and Future Outlook (Tentative Title)
15.00-15.30 Coffee/tea  
15.30-16.30 Tammo Bijmolt Your Customer, My Customer: Marketing coalitions to Enhance Retailer and Firm Performance
16.30-18.00 Reception  


  • Kusum Ailawadi, Tuck School of Business at Dartmouth (US)

Kusum Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth. Kusum’s research focuses on the strategic interaction and distribution of power between manufacturers and their distribution channel partners. She examines the impact of store brands and promotions on the performance of manufacturers and retailers, and studies consumer, competitor, and retailer response to major marketing policy changes. Her most recent work also examines how marketing actions and consumers’ own characteristics drive the nutritional quality of their grocery food shopping.

  • K Sudhir, Yale School of Management (US)

Professor K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and director of the Yale China India Insights (CIIP) Program. His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he also specializes in research on consumers in emerging markets. He has consulted for Fortune 500 U.S. firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing their internal data to obtain actionable market insights. He leads the data-driven academic-industry research partnerships at the Yale Center for Customer Insights (YCCI).

  • Murali Mantrala, University of Missouri (US)

Murali K. Mantrala is Sam M. Walton Distinguished Professor of Marketing, Chair, Marketing Department, at University of Missouri, Columbia and visiting professor at Guangdong University of Finance and Economics, China. He is currently Co-Editor-in-Chief of the Journal of Retailing. Murali has published research papers on retail pricing, category management, two-sided platform marketing, sales resource allocation, compensation design in leading research journals. Murali has co-edited a well-received book on retailing research Retailing in the 21st Century (Springer, 2008) and is currently working on research related to private labels and category captains in retailing, the growth of two-sided platform companies, and compensation in hybrid sales organizations.

  • Els Gijsbrechts, Tilburg University (NL)

Professor Gijsbrechts is Full Professor at the Tilburg School of Economics and Management, Department of Marketing.
Her research focuses on modeling consumers' shopping behavior and their responses to retailer and manufacturer decisions and characteristics, such as stockouts, shelf layout, price (promotions), branding, and assortment decisions.

  • Tammo Bijmolt, University of Groningen (NL)

Tammo H.A. Bijmolt is Professor of Marketing Research at the Department of Marketing. His research interests include conceptual and methodological issues such as consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. He has been involved in several research-based consultancy projects for a variety of companies including MetrixLab, GfK, Wehkamp, and Unilever. Finally, he served as expert in several legal cases involving market research projects.


We would like to encourage participants to register before February 15th using the electronic registration form on the conference website. The conference fee of €30 per participant will cover documentation (electronic format) and catering. Participants are responsible for their own travel and accommodation expenses. 
We look forward to welcoming you in Antwerp.


If you need additional information, please contact Els Breugelmans.

How to reach our campus in Antwerp?

Please register here.

Please feel free to forward this invitation to colleagues who might be interested to join us!