The Research Centre for Marketing and Consumer Science


The Research Centre for Marketing and Consumer Science at the KU Leuven is group of devoted young researchers. We abide by the highest scientific standards and draw on the most advanced techniques and insights available in several disciplines such as marketing, economics, psychology, and biology. We strive towards (1) publishing our work in top journals because we believe this is in the long run the best way to have an impact on a better society , (2)  contributing to national and international research projects with societal or managerial relevance, (3) guiding top students towards a PhD of an international standard, and (3) training undergraduate students to have a deep understanding of marketing and consumer decisions, and research methods that this understanding requires.


The Consumer Behavior Research team specializes in understanding how consumers behave in a world of unprecedented freedom of choice and how they function against a continuous stream of opportunities that may either support them or divert them from reaching their goals. The Marketing modelling research team focuses on the changing retail-landscape and strives to provide insights concerning strategic marketing issues that take place on the manufacturer-retailer interface.